WandDo Shop - Careers

WandDo is a Cairo-based e-commerce brand built on a single idea: what you own should be made for you. Not chosen from a catalog, made for you, your name, your moment. We produce personalized products on demand from our own network of industrial 3D printers: desk accessories, home décor, lighting, and corporate gifts today. Personalized furniture, IoT gadgets, and categories that don't exist yet tomorrow. The technology isn't the product. It's the platform for an idea.

WandDo sits inside FabMinds, a company building an AI-powered manufacturing platform that WandDo directly powers and proves. Every order, every preference, every demand signal feeds into it. This isn't just a consumer brand: it's the proof of concept for a new category of manufacturing.

This is a senior marketing leadership role with two simultaneous mandates. Scale our strong and growing paid-media-driven revenue, doubling and tripling it with better ROAS. And build the kind of brand that earns its own gravity, where people seek WandDo out, share it, and buy from it because they believe in it, not because an ad found them. This role reports to the VP of Marketing & Business Development.

This is a performance-based role. You will own WandDo's monthly revenue and growth number, judged on results, not activity. We are looking for someone who has already delivered at this scale: a proven track record of leading marketing for a recognized local brand, with real personal accountability for a revenue number. Gulf experience (KSA, UAE) is a strong plus.

Roles & Responsibilities

• Performance Marketing Oversight: Own the results of the paid media function, not by running it personally, but by setting the strategy that drives it. Define the creative direction, offer logic, and ROAS standards the team executes against. Build a culture of rapid, hypothesis-driven testing across Meta, TikTok, and other active channels. Challenge what isn't working. Double down on what is.

• Brand Story & Identity: Define the single narrative that makes WandDo impossible to confuse with any other brand. Not a tagline: the founding truth of why this brand exists, what it stands against (mass production, generic ownership), and what it stands for. Every category WandDo enters, today's accessories, tomorrow's furniture, the IoT gadgets after that, must feel like the natural next expression of one idea.

• Consumer Research & Product Ideation: Be the company's most reliable source of what to build next. Go beyond analytics: talk to customers, track what people complain about, study what they customize themselves, watch adjacent categories. Bring concrete product ideas to the team with a clear case for why the demand is real and the timing is right.

• Earned Media & Organic Growth Engine: Build the systems that make customers share, creators post, and press write, without being paid to. The personalization reveal moment, the unboxing experience, the UGC strategy, PR hooks, and the community layer that turns buyers into advocates. Paid ads run the engine today. This responsibility is about building the flywheel that makes it lighter over time.

• Customer Psychology & Positioning: Own a deep understanding of why each buyer segment actually buys: self-purchase (identity), gifting (what it says about the giver), corporate (status, reciprocity). Ensure this informs every creative decision and message across both paid and organic channels.

• Content & Creative Direction: Write or directly brief every ad hook, script, and piece of on-site copy. Direct the creative team's output around a stated psychological or brand angle, not just aesthetics. Own on-site conversion rate, including the live personalization preview, the most direct expression of the brand's core promise.

• Offer & Pricing Strategy: Own bundling, pricing logic, and occasion-based offers (Eid, Mother's Day, back-to-school). Every offer must be rooted in the customer's psychology and the brand's story, not reactive discounting that trains buyers to wait for sales and quietly erodes what the brand stands for.

• Retention & Community: Own the post-purchase relationship through WhatsApp-led CRM. Build the system that treats every customer as a potential advocate, a repeat buyer at the next life moment, and a referral source.

• Team Leadership: Directly manage: media buyer, performance marketer, content creator(s), and a CRM/retention specialist. Set direction, develop capability, and hold the team accountable for output, not hours.

Requirements

• 7+ years in marketing with a proven track record of personally owning a revenue number for a recognized local brand: real accountability for the result, not just the activity.
• Deep understanding of paid media (Meta, TikTok, performance fundamentals) sufficient to set strategy and know when numbers are being gamed.
• Proven experience building a brand with genuine organic pull: a following, a community, or earned media that didn't need budget to sustain.
• Gulf market experience (KSA, UAE) is a strong plus.
• Proven background in D2C or e-commerce in Egypt or a similar market, where cash-on-delivery is the norm and WhatsApp is where most customer questions and confirmations actually happen.
• Fluency in direct-response storytelling and consumer psychology: understanding not just which message converts, but why.
• Demonstrated ability to lead and develop a small, high-output team (3 to 5 people) directly.
• Working fluency in Arabic and English, written and spoken.

Desired Candidate Qualities

• Can run a paid media function and build a brand simultaneously, and understands they are not in conflict: just different time horizons.
• Explains why a campaign won in terms of what the customer actually wanted, not just which version had a better CTR.
• Sees WandDo not as a gifting brand or a 3D printing company, but as the brand that owns personalization, and can articulate what that means for every category it enters next.
• Doesn't wait for the product team to hand them something to sell. Comes back with a customer insight, a market gap, and a reason the timing is right.
• Has killed a short-term tactic: not because it didn't convert, but because it was quietly damaging something more valuable.
• Comfortable in a fast-moving, early-stage company: real constraints, decisions made in days not quarters.

What We Offer

• Full ownership of a live, fast-growing consumer brand at a stage where the story is still being written: this role shapes what WandDo becomes.
• A reporting line to the VP of Marketing & Business Development, with direct access to the CEO and genuine influence over the company's direction.
• Compensation built around performance: competitive base salary plus a significant bonus tied directly to monthly revenue and growth targets.
• A clear growth path toward VP of Marketing or an expanded regional leadership position as WandDo scales into new markets and categories.
• Visibility into a broader AI-powered manufacturing platform that WandDo's customer data feeds directly into: this role matters well beyond the brand itself.
• Opportunities for growth through a wide spectrum of challenging assignments.
• Respectful workplace with a strong and diverse culture that encourages innovation and endorses equality.
• Continuous development through interaction and mentoring from skilled managers and peers, as well as formal training.
• Endorsement of employees' health and wellness as well as work-life balance.